As a small business owner, “You” are your company. When you meet a prospective client, you need to sell “You” – your skills, your ability, your personality. Being successful at selling yourself is a requisite to building a meaningful business.
It is a basic business principle that people buy from people they like. Having the ability to connect with others will help you build relationships in the beginning and build your business in the end. Sell more “You” and the rest will happen on its own.
Do you look the part? Your appearance should say you are capable, confident and professional. A smile goes a long way. It sends a clear message that you are able to do the job.
Having the ability to really listen and understand someone else shows empathy. People love to talk about themselves and when you reflect genuine interest, it is much more likely they will like you.
Clients are looking for someone who is knowledgeable. Informing them of your experience and education will add to your credibility.
Sharing your unique stories and ideas makes you interesting. Engaging a prospective client will help them picture what working with you will be like.
People like those they can count on. Are you diligent? Be a person who is known to always get things done and keep promises.
You won’t sell much “You” without honesty. It starts here. Be honest, make it count and proceed to win trust. Violating trust with a client is risky and the fastest way to the bottom of the business ladder.
A bit of laughter goes a long way in building a relationship. Inject a bit of humor. Making them laugh will help them to relax and they will love you for it.
Always show your best “You”!