Most of our day is spent doing little work. Responding, reacting, polishing . . .
The challenge is to find time for the big work.
Big work is the stuff that scares you, the stuff that is risky, and the stuff where you might fail. It’s also the work that is done when resources are low and time is short.
Don’t wait for big work to knock on your door. As entrepreneurs, we need to go out and find it. Inspiration can come from anywhere: a conversation with a colleague, revelation from a client, or a daydream of your own.
Find the time to start that “next thing” you have been thinking about. Big work is always available as soon as you decide to do it.